Bridgestone Americas Tire Operations (BATO) has revamped its Firestone brand’s fuel-efficient trademark, Fuel Fighter, bringing it to the replacement tire market.
The Fuel Fighter mark indicates the tires have been designed to improve a vehicle’s fuel efficiency by using advanced compounds and optimizing the tire’s structure and tread design. These tires use Firestone proprietary polymer technology to help reduce vehicle fuel consumption and the emission of CO2 and other greenhouse gases, according to BATO.
“High gas prices continue to be an issue, and we realize that consumers want and need a more efficient tire,” said Larry Magee, president, Consumer Tire U.S. & Canada, BATO. “Fuel Fighter tires have the same performance attributes that consumers have come to expect from Firestone, simply with the added benefit of better gas mileage.”
Fuel Fighter made its resurgence in the OE market in 2011 on the Toyota Camry (Affinity Touring S4; size P205/65R16 94S) and the Honda Civic (Firestone Affinity; size P195/65R15 89H). Fuel Fighter-marked tires will soon be available in select sizes for the replacement market.
The Fuel Fighter mark, first used in 1978, will be placed on the sidewall and tire labels to provide visual confirmation that the tire is optimized for fuel efficiency.
