Cooper Tire & Rubber Co. is ending its Dean associate brand in North America, which it has produced since buying the former Dean Tire & Rubber Co. back in 1994.
The Findlay, Ohio, tiremaker will focus its attention on its core Cooper, Mastercraft and Starfire brands. Cooper also produces and sells Avon motorcycle tires, Mickey Thompson performance and off-road light truck tires, and Roadmaster medium truck radials.