CSi Complete offers traditional phone-based market research, while CSi Communicator offers automated but personalized phone-based technology.
“The live personal calls have traditionally worked well for collision repairers,” said David Merrell, vice president of strategic initiatives for CSi Complete. “CSi Communicator has a nice price point for the mechanical division members, and they can personalize it with their own voice introduction.”
According to the company, features of both systems include audio recordings of customer comments, real-time text message or e-mail alerts of customer feedback to the repair facility, and online reports that are updated daily. CSi Communicator also has automated service reminders and other messaging functionality to drive revenue and profits.
More information on the agreement, or ASA member benefits in general, is available by calling 800-272-7467, ext. 295, or visiting ASAOnDemand.com. (Tire Review/Akron)