Cooper Goes Green With Newest Line

Cooper GFE – which stands for Greater Fuel Efficiency – is now available at dealers nationwide.

“With the recent volatility in gasoline prices, customers are looking for ways to improve their vehicle fuel economy,” said Chuck Yurkovich, vice president of global technology. "Tire rolling resistance has a significant impact on vehicle fuel economy, so Cooper responded with a new tire specifically designed for fuel-efficient vehicles.”

According to Cooper, its GFE “utilizes advanced design and materials technology to maximize fuel economy, saving money at the pump while providing excellent traction and treadwear.” The touring tire is available in eight sizes, targeting such vehicles as the Toyota’s hybrid Prius, Corolla, Yaris and Echo, hybrid Honda Civic and Fit models, and several vehicles from Ford, GM, Chrysler, Nissan, and others.

Yurkovich said the GFE features Cooper Energy Return Technology (CERT), “a new innovative tread stock that features a unique silica technology married with a specialized polymer to provide very low-rolling resistance, while maintaining outstanding wet grip and long tread life.”

The GFE also features “traction compensating sipes,” which, Cooper claims, increase in length as the tire wears, providing “more stable handling when the tire is new, then adds length to the biting edges throughout the life of the tire.”

The new GFE features a 60,000-mile treadwear protection warranty, is covered under Cooper’s standard warranty and carries a free 45-day road test. (Tire Review/Akron)

GRI recently conducted programs in Sri Lanka to empower women and motivate children under its Green x Circle initiative. The company said these endeavors aimed to address the needs of the community, focusing on both women empowerment and youth motivation.

GRI recently organized a training program titled "Management of household finance under current economic conditions" at the Ingiriya Rubber Collecting Center in Sri Lanka, South Asia led by Shashika Nimali, an NLP practitioner and life coach. The company said this initiative provided women in the industry with essential skills and knowledge to effectively manage household finances. GRI's tailored training sessions equipped participants with tools for informed decision-making, ultimately fostering greater financial security and independence, the company said.