Continental Launches 'Better Brakes With Bucks Back' Promotion

Continental Commercial Vehicles & Aftermarket launched a new sales promotion for its OE-engineered ATE PremiumOne Brake Products. The ATE Better Brakes With Bucks Back promotion offers cash rebates for consumers and cash incentives for professional service technicians who participate.

The program runs from May 1 through Nov. 30 in the U.S. market and lets consumers get up to $50 cash back, after mail-in rebate, when they have ATE PremiumOne Brake Rotors and Pads installed on all four wheels. This promotion will also offer other rebates for ATE brake pad and rotor installations. The rebate will be awarded in the form of a Visa gift card. Additional details are available at www.ATEPremiumOne.com.

Participating shops will also be rewarded when they sell and install the parts during the promotional period. Every ATE PremiumOne Rotor and every Pad set is worth one Bucks Back Point. When technicians earn eight points, they get a $15 Visa gift card. There is no limit on the amount of rewards that can be earned during the promotion period. The final deadline for redemption is Dec. 30.

GRI recently conducted programs in Sri Lanka to empower women and motivate children under its Green x Circle initiative. The company said these endeavors aimed to address the needs of the community, focusing on both women empowerment and youth motivation.

GRI recently organized a training program titled "Management of household finance under current economic conditions" at the Ingiriya Rubber Collecting Center in Sri Lanka, South Asia led by Shashika Nimali, an NLP practitioner and life coach. The company said this initiative provided women in the industry with essential skills and knowledge to effectively manage household finances. GRI's tailored training sessions equipped participants with tools for informed decision-making, ultimately fostering greater financial security and independence, the company said.