It’s official. Continental Tire the Americas will be exhibiting at the 2010 Global Tire Expo Powered by TIA, part of the upcoming SEMA Show.
Travis Roffler, CTA’s director of marketing, made the announcement last week at the company’s annual Gold Dealer meeting, held during an incentive Caribbean cruise.
CTA was absent from the 2009 show, but still held a hospitality event for customers in Las Vegas during the SEMA Show.
CTA is the first major tiremaker to commit to the GTE since the new tires-only show was unveiled in March.