Citrus-Oil Earns Yokohama Magazine Honors - Tire Review Magazine

Citrus-Oil Earns Yokohama Magazine Honors

Yokohama Tire Corp.'s new environment-minded dB Super E-spec has earned one of Popular Mechanics Editor’s Choice Awards at the SEMA Show in Las Vegas.

The award, one of 14 givenout, went to companies “in recognition of outstanding achievement in newproduct and design.” Popular Mechanics editors combed the thousand of newproducts on display at both the SEMA and AAPEX shows to find the winners.

Jim Meigs, PopularMechanics’ editor-in-chief, pointed to the dB Super E-spec’s low rollingresistance and use of natural materials as reasons why it was chosen.

“Yokohama is usingtechnology to make better tires for consumers and the environment,” said FredKoplin, Yokohama’s marketing manager. “Popular Mechanics has a long history ofrecognizing companies for their technology and product innovations. We’rehonored they selected the dB Super E-spec. It’s great that Yokohama, which hasa heritage for high-performance, is now being recognized for our environmentaland technical achievements as well.”  (Tire Review/Akron) 

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