Linglong Tyres, distributed in the U.K. through LL Tyres Europe, has announced it will exhibit at next October’s Brityrex International exhibition in Manchester’s new EventCity exhibition hall.

Meanwhile, Infinity Tyres, whose Infinity brand tires are manufactured by Linglong manufacturer Shandong Linglong, has joined the Steering Group for Brityrex International 2012. Infinity was responding to a request by exhibition organizer ECI and the show’s sponsor, the NTDA.

The Steering Group aims to provide initiatives and guidance in order to increase exhibitor and visitor attendance at the exhibition this year. Its first meeting took place in London, chaired by Peter Gaster of Kings Road Tyres. The meeting was also attended by Clive Mansfield, sales manager for Europe of Infinity Tyres Europe.

Mansfield stated: “Infinity is honored to have been asked to participate and we hope that with the help of the Steering Group this year’s exhibition will certainly be the biggest one ever.”

Jorge Crespo, Infinity’s European manager, said the company’s new role in the U.K.’s specialty tire exhibition showed its level of engagement in the market: “Infinity is truly committed to the U.K. Our presence at the show, and our support of the Steering Group are only some of the many ways in which Infinity is participating in the British tire sector.” 

Having been the first tire brand to commit to exhibiting, Infinity Tyres said it intends to “reinforce its position as one of the leading premium economy tires in the U.K. market.”

At the meeting it was explained that over 60% of the exhibition space had been booked by some of the biggest names in the industry, with six months still to go before it opens in October. ECI says this compares well with the same time ahead of the last exhibition in 2010.

EventCity, located in Trafford Park opposite The Trafford Centre, offers Brityrex International 2012 greater growth potential with 10,000 square meters of exhibition space in the current hall. Free parking, free wi-fi, close proximity to motorway and airport networks are some of the benefits that the new venue has to offer. Show sponsor the NTDA has scheduled its popular annual dinner and TAFF Awards to coincide with the show on Oct. 10. The show will run from Oct. 9-11.

One of the features the Steering Group revealed it would be working on this year is the creation of topical workshops where possible subjects of discussion will include tire labeling advice, new tire repair standards, and TPMS.  (Tyres & Accessories)