Federal-Mogul is expanding its Champion brand to lines of oil, air and cabin air filters.
The company said it has already launched Champion branded oil and air filters, and is targeting a March launch for cabin air filters.
“Extensive consumer testing shows that the Champion brand name outperforms other major brands in terms of overall consumer preference and trust. Our new filter program builds on this significant advantage with filter designs that provide the protection required for today’s demanding engines,” said Mike McKee, product director for Federal-Mogul.
The Champion line includes 53 oil and 183 air filter SKUs that provide 98% and 90% coverage, respectively, of the North American passenger vehicle population.