Tires & The Popularity of Crossovers
Mega-trends are necessary indicators of the ebbs and flows of pop culture and different industries across the world. When it comes to the tire industry though, more drivers are switching to crossover utility vehicles or CUVs – starting a trend that has created a growing need for tires for these CUVs. In this episode of
The Growth of SUV-Specific Fitments
Though SUVs have been growing in popularity for years now, OE fitments and a wide variety of consumer expectations have caused more SUV-specific tires to come to market. In this video from the Tire Review Continental Tire Garage Studio, we will discuss the growth of SUV tires and why this trend is happening. When it
All-Season Tire Selling Tips
Has this ever happened to you as a tire dealer: A customer walks in, phone in hand, thinking they know exactly what tire they want for their vehicle. Yet, after going over some things with you or your service advisor, they decide to go with something completely different? There are a few best practices to
The Importance of Tire Registration
To ensure the safety of your customers and to keep potentially unsafe tires off the road, there’s a crucial step tire dealers can take. In this video from the Tire Review Continental Tire Garage Studio, we’ll discuss the importance of registering tires. So, what is the crucial step tire dealers can take to ensure the
TPMS and Tire Life Connection
Tire pressure monitoring systems, or TPMS systems, are crucial to vehicles and mandated as a safety requirement on new vehicles sold in the U.S., but some drivers still consider this to be an optional part since a vehicle will still run without them fully functioning. In this Tire Review Continental Tire Garage Studio video, we’ll
Using Data To Order The Right Tire SKUs
Technology is a great tool to help you manage your business –it can help you save time when looking to replenish your inventory and allow you to check off other tasks on your to-do list with just a click of a button. In this video from the Tire Review Continental Tire Garage Studio, we’ll discuss
Custom Wheel Balancing Checklist
To maintain a smooth ride on a vehicle, good wheel balancing is a necessity. In the video above from the Tire Review Continental Tire Garage Studio, we’ll talk more about the process of balancing a customer’s wheels. Custom wheels with low-profile tires can cause tire vibration and discomfort in the driver’s seat if the wheels
Innovations in Tire Equipment Technology
There’s so much we can do with better technology. Technology innovations often translate to tire changers and wheel balancers, and equipment manufacturers have made the processes for changing a tire or balancing a wheel simpler, faster and more efficient. We talk more about what innovations have been made on those fronts in the video above.
Richard Petty Details His Ideal Performance Car and Engine
What makes a good performance vehicle? Well, the engine, of course, right? Not if you ask one of the most winning racecar drivers in history. That man is Richard Petty and his answer to that question might surprise you. The Petty name has been associated with performance vehicles and engines for decades, and “The King”
Selling Ride Control: Do Not Back Down
Let’s say you have a customer come in with a broken passenger side spring. You write up that the customer needs four struts, two springs and front upper strut mounts. However, they start questioning you about whether there’s a less expensive option, saying, “can I replace just the fronts? Or one side?” You want to
Richard Petty’s Lessons on Business in the Automotive Industry
Richard Petty might be known as the most winning racecar driver of all time, but his name is also synonymous with owning successful racing teams, including Petty Enterprises and Richard Petty Motorsports, which is now Petty GMS Motorsports. So, from the asphalt to the board room, what has Richard Petty learned along the way about
Testing for Brake Rotor Quality
When it comes to making brake rotors, there’s a lot that goes into testing them to ensure the internal structure, metallurgy and performance of the rotor is in good working order. One aftermarket rotor testing procedure can help ensure that the brake rotor is in tip-top shape. That procedure is titled the J2928 Brake Rotor
