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Why Focusing on Your Best Customers Pays Off With Suburban Tire’s Gordon Leffler [Audio]

When you walk through the doors of Suburban Tire Auto Repair Centers in Glendale, Heights, Illinois, you’re walking into one of the cleanest and most organized tire dealerships on the east coast. “I could eat off the floors,” says Johnny g about the tire store this month’s guest has made into a superstore in the suburbs of Chicago. In

Johnny g Friends Gordon Leffler Suburban Tire Auto repair centers
The Latest Consumer Buying Data on Major Auto Purchases

The way consumers shop for tires has evolved over the years–you’re probably installing more tires from an online purchase than ever before and having conversations with customers who know (or think they know) what tires they need on their vehicle, thanks to the endless amount of information at our fingertips. The pandemic shifted consumers’ digital

Synchrony Financial Keith Mait What's Treading consumer buying behaviors
Tom Taylor of Rock Auto Featured on AMN Drivetime Podcast

An admitted “car hoarder,” Tom Taylor, VP of marketing and co-owner of Rock Auto, says he and his family really lucked out when they founded the online auto parts retailer in the midst of the “Dot Com” bubble. According to their website, Rock Auto’s goal is to “liberate information hidden behind the auto parts store

Women at the Wheel Welcomes ZF’s Megan Moody

This month, Aftermarketnews.com’s Women at the Wheel podcast, a sister publication of Tire Review, sits down with 2021 Women at the Wheel honoree Meagan Moody, head of customer strategy and marketing, North America, Aftermarket, ZF Group. Women at the Wheel celebrates women in the automotive aftermarket who are revolutionary in their field — sparking change

CEMB’s Expansion in the US & its Wheel Balancing Roots [Audio]

When it comes to tire equipment, your mind can spin at the many options to choose from in each category. Each company makes a wheel balancer, tire changer, aligner or inspection equipment their own by adding certain features aimed at helping tire shops save time. One company in this space that specializes in wheel balancing

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Pronto Network President Featured on AMN Drivetime [Podcast]

In this episode of AMN Drivetime, Bill and Robert also dive into the following topics: 0:50 – How Robert was recruited to the aftermarket right out of high school 3:06 – How it feels to go from stocking parts shelves to leading a national program group 5:24 – What Pronto Network members are most focused

4 New Tires in 1 Year: Nexen Talks Product Strategy, Marketing Goals [Audio]

In the last year, Nexen Tire America has launched four tires in key segments with no plans of stopping. It has also moved its headquarters from southern California to Richfield, Ohio, to be closer to its R&D center, and has doubled down on its motorsports partnerships and OE fitments. So, how is the tiremaker faring

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Tire Discounters’ Jamie Ward: Always Be a Student of the Business

Jamie Ward is a true tire guy. From the time he was a young boy, he worked for his grandfather, a firefighter who ran an auto shop out of his garage. He learned the ropes there, and by age 15, he had the skills equivalent to an ASE-qualified Master Technician. But Jamie didn’t stop there.

Jamie Ward Tire Discounters Johnny g & Friends
An Inside Look at the Goodyear-Cooper Integration Process [Audio]

A little over a year ago, Goodyear acquired Cooper Tire for $2.5 billion, promising synergies among the two companies and streamlined services for dealers. So how are they doing that? What does it take to integrate two American powerhouse tiremakers? In this episode of What’s Treading with Tire Review, presented by AAPEX 2022, we speak

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Women at the Wheel Welcomes NTN’s Georgianne Dickey [Podcast]

Women at the Wheel celebrates women in the automotive aftermarket who are in revolutionary in their field — sparking change and driving results. Join us each month as we engage in illuminating and inspiring conversations with female leaders sharing their career journeys, best advice, most challenging moments and more. In this monthly podcast, Babcox Media

Graber: All-Weather, Last-Mile Are ‘Growing Segments’ for Toyo [Audio]

When tire dealers tell you, “Keep doing what you’re doing, I just need more tires,” that’s a simple yet hard mandate to follow, especially in an environment where the supply chain is as predictable as the weather. Yet this is what Toyo Tires dealers told Michael Graber, president and CEO of Toyo Tire USA, when

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K&M Tire: Keeping True to Your Values as Your Grow [Audio]

With opportunities for growth, many businesses add to their bottom line, but it also becomes more complex and complicated to keep things running. With so many balls in the air, it gets harder to stick to your mission– why you even started in the first place–as well as your vision for the business and the

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