Bridgestone Americas hired former TruGreen chief marketing officer Philip Dobbs to the same post.

Effective yesterday, Dobbs will now head up all consumer tire marketing for the U.S. and Canada.

Phil Pacsi remains as the vice president of consumer tire marketing.

“We have been searching for a candidate who brings a breadth of targeted experiences while at the same time is a great fit with our overall strategy, operations and consumer team,” said Larry Magee, consumer tire president. “Philip’s career to date in marketing and management is nothing short of impressive, having had a hand in promoting, branding and advertising some of America’s most well-known consumer brands and products, including TruGreen, Sealy, Cadbury, Heinz, Kraft and Fruit of the Loom.”

According to Magee, Dobbs will “lead the development and implementation of an integrated marketing strategy across the consumer tire business, and ensure that the strategy is consistent with the company’s brand image and promise. He will manage the full set of marketing activities for the consumer tire business through well-defined, centralized marketing resources and clear points of connection with other marketing resources dedicated to each key channel.”