Bridgestone Americas was named "Sports Sponsor of the Year" at the recent 2012 Sports Business Awards ceremony, sponsored by Street & Smith’s SportsBusiness Journal, an industry trade publication.
The award, judged by a panel of industry executives and representatives from SportsBusiness Journal and SportsBusiness Daily, was accepted by Phil Pacsi, vice president of customer marketing and training for Bridgestone Americas.
“It’s an honor to accept this award on behalf of all the hard-working, talented and innovative people at Bridgestone Americas and our agencies,” Pacsi said. “Only through extraordinary collaboration could we have achieved this success. Bridgestone Americas is passionate about performance, and our sports marketing relationships present the perfect platform for us to convey our performance message to our target demographics.”
This is the third time in four years that Bridgestone Americas had been nominated in the category and its first win.
Bridgestone is the official tire of the NFL, the NHL and the PGA Tour, and the brand is also associated with the NFL’s Super Bowl Halftime Show and the NHL’s Winter Classic. The tiremaker’s Firestone brand is the official tire of the Izod IndyCar Series and Major League Baseball.
