Giacomo Bertaina has joined Bridgestone Americas as its vice president of the Global Digital Enablement Center. The newly created role is part of the tiremaker’s ongoing efforts to enhance its global digital marketing strategy and encourage greater collaboration across business units.
“Giacomo’s wealth of digital expertise, industry insights and leadership experience will help us further strengthen our brands on a global level,” said Philip Dobbs, chief marketing officer of Bridgestone Americas Tire Operations. “He is the right person to set the strategy for our organization’s digital programming as we look for new ways to activate our brands online with global coordination.”
Prior to joining Bridgestone, Bertaina worked at McCann Worldgroup, where he led a variety of local, regional and global digital marketing assignments, Bridgestone said. He’s also developed digital marketing programs for international brands such as Dish Network, Cisco, Motorola, HSBC, Multibank, Discovery Networks, BlueCross BlueShield, Ripley and Terra Networks.
Bertaina has a bachelor’s degree in economics from the University of Lima in Peru and a Master of Business Administration from INCAE Business School in Costa Rica. He also has a master’s degree in digital marketing from IE Business School in Spain.
