Bosch announced it has plugged into social media – Facebook, Twitter and YouTube – to "engage with end-consumers on a whole new level."
"Bosch’s overall objective with its new social media presence is to provide visitors with an informative, engaging experience every time, which, in reality, reflects what Bosch is all about," said Pam Krebs, director of advertising and sales promotion for Bosch. "We invite everyone to visit our Facebook, Twitter and YouTube sites, and enjoy the experience."
Bosch said its social media presence, along with its existing web presence (boschautoparts.com, lightemup.com, boschcleartheway.com, boschdiagnostics.com), combine to keep motorists and the automotive aftermarket up to date on the company’s latest product innovations and offerings. Content on the social media sites will change regularly, according to Bosch.