BKT Launches New Website

Each product page now contains more information, including videos and links to case studies.

By Madeleine Winer
January 30, 2023

BKT has launched a new brand website with a new aesthetic. The company said it stayed true to BKT brand colors, yet it revamped the way users can navigate the BKT Universe. The site is divided into three main sectors: agriculture, OTR and industrial.

BKT said usability is at the heart of its new website. Each product page now contains more information, including videos of the products in action, all technical information, links to case studies and articles to help dealers and end users make decisions on which tire is best for their operation.

In addition, BKT has added more exclusive content to showcase stories and testimonials from customers, giving first-hand insights into how its products work, and why they’re fit for purpose.

Auto Care Association Adds Dir. of Web & Digital Experience

Kyle Hardy will lead and execute the strategy for the association’s digital member experience.

By Christian Hinton
March 23, 2023

The Auto Care Association announced Kyle Hardy as its new director of web and digital experience. Hardy will lead and execute the strategy for the association’s digital member experience, including the website, content library and other web-based platforms utilized by its members.

Hardy is a digital strategist with a background in communication who has specialized in UX design and product development for the last several years. “I'm so excited to support the digital landscape of the Auto Care Association to ensure our members have an unbeatable experience and easy access to necessary resources,” said Hardy.