BFNAT Back as Formula D Sponsor

(Akron/Tire Review) Bridgestone/Firestone North American Tire has signed on to sponsor the 2007 Need for Speed Formula Drift (Formula D) Championship Series.

Published: April 5, 2007

As part of the deal, BFNAT will offer Bridgestone brand-sponsored Formula D drivers “one of the highest guaranteed contingency purses in the series,” the company said.

BFNAT was a sponsor of the series last year, and Bridgestone-shod drivers posted five podium finishes.

“Formula D continues to raise the bar as the pinnacle drift series in the U.S.,” said Phil Pacsi, BFNAt’s vice president of North American consumer tire marketing.

Seven Formula D events are scheduled for 2007 series, including: Long Beach, Calif.; Atlanta; Summit Point, W. Va.; Monroe, Wash.; Sonoma, Calif.; Wall, N.J.; and Irwindale, Calif.

The commercial tire market is cautiously recovering from 2023 challenges

To better understand commercial tire expectations for the remainder of the year, Tire Review recently sat down with Pierluigi Cumo, VP of B2B products at Michelin North America.

By David Sickels

David Sickels is the Editor of Tire Review. He has a history of working in the media, marketing and automotive industries in both print and online.

Published: May 1, 2024

Despite a tough commercial tire market in 2023 due to overstock and and the effects of a rubber-banding supply chain, some tire manufacturers are expressing a cautious optimism for stabilization and gradual recovery through the rest of 2024 and into 2025. North American fleets are focusing their efforts on operational efficiency and profitability amidst lower shipping rates.