Two more independent dealers have been certified as “female friendly” after completing the AskPatty.com for Tire Dealers education and marketing program.
Joining the growing ranks of AskPatty.com certified tires dealers were Gipson’s Tire Pros in Millbrook, Ala., and Donovan’s Auto & Tire Center in Cincinnati.
The AskPatty.com for Tire Dealers program was co-developed with Tire Review magazine and is offered to tire retailers across the U.S. and Canada. To become AskPatty.com Certified Female Friendly, dealers and their personnel complete an extensive training program on how to best serve women, and commit to year-round instruction to enhance their awareness, appreciation, and commitment to a female-friendly service experience. Once certified, the dealers are included in a national online marketing program designed to reach out and build lasting relationships with women customers.
Gipson’s Tire Pros has locations in both Millbrook and Prattville, Ala. Owner Hootie Gipson said, “We’re thrilled to become the AskPatty.com Certified Female Friendly tire and automotive service dealer for our area. We have a large percentage of female customers and want to let our women customers know that Gipson’s Tire Pros is a safe and reliable source for expert automotive advice, products and service.”
“Women now make the majority of purchasing decisions and many of those are auto repair and maintenance decisions,” said Dale Donovan, vice president of the single-location Donovan’s Tire & Auto Service. “They need to know their repair facility will assess and prioritize the urgent repair versus the longer term considerations and explain the options in a way that allow the female customer to make informed decisions in a comfortable environment.”