The Automotive Service Association has renewed its CustomerLink Systems benefit, which offers members discounted pricing for CustomerLink’s new smrt 2.0, which adds a variety of Internet marketing tools to its existing line of shop marketing services.
The smrt 2.0 marketing program automates the gathering and publication of online customer reviews and uses them to gain search engine relevance for CustomerLink’s clients. Smrt 2.0 also includes automated posting to social media sites like Facebook and Twitter, and monitors the Internet for online conversations involving client businesses, informing them when and where conversations are taking place, according to ASA.
“Most shops don’t have the time, personnel or expertise to keep up with ever-changing Internet technologies and applications,” said Joe Gibson, CustomerLink channel manager. “But with smrt 2.0, we can help those shops aggregate the information that’s already out there and use it to better communicate with and market to their customers.”