ASA Changes Name, Holds Annual Customer Conference - Tire Review Magazine

ASA Changes Name, Holds Annual Customer Conference

Software maker ASA Tire Systems has rebadged itself as ASA Automotive Systems, and recently held its 14th annual user conference.

The InfoExpo user conference was held in Atlanta, and included customers, ASA staff and ASA partners.
“InfoExpo user conference is a one-of-a-kind event that delivers essential information, insight, and experiences for tire dealers to bring back to the office to improve productivity and profitability,” said ASA. “A key focus for the ASA conference every year is to help tire dealers achieve best practices by aligning the right software systems with optimized workflows, across their business operations.”
ASA Automotive Systems said this year’s event attracted more than 100 attendees, with 30 sessions and 14 partner exhibits, along with special networking and social events. Highlights included keynote speaker Roy Littlefield, executive vice president of the Tire Industry Association, industry panel discussions, customer lead sessions and previews of ASA’s latest product releases.

“This annual conference provides a valuable opportunity to share our strategies and product plans as well as gather feedback from our customers. The wealth of information combined with professional connection opportunities at the ASA InfoExpo conference is unmatched,” said Ken Halle, president of ASA Automotive Systems. "It is truly a collaborative venue that fosters important communication and ideas. It’s always great to meet with the attendees and hear about what they’ve learned – it’s a four-day experience that delivers benefits year-round.”

You May Also Like

Hamaton to relocate its European distribution hub in Germany

The new location, still located on the Siemensring business park, will provide increased storage space and more.


Hamaton said it will move its European distribution hub in Germany to a new larger premises in Willich, Germany. The new location, still located on the Siemensring business park, will provide increased storage space, improved facilities, flexible office space and bigger social areas for clients and staff, Hamaton said.

Hankook Tire’s Rob Williams on leveraging momentum for global expansion

The company’s North America president tells all regarding product philosophy, dealer growth strategy, and what responding to the tire market means in 2024.

Bill Ziegler, Ziegler Tire president, dies

Bill spent 48 years with Ziegler Tire, most recently as president.

Pirelli marks 50 million tires manufactured at Mexico plant

Since 2012, Pirelli has invested over $900 million in the plant.

Falken tests new R/T, M/T tires at The King of the Hammers

Seven different competitors fit their vehicles with Wildpeak tires.


Other Posts

Yokohama Rubber commits to SBTi validation for sustainable targets

This commitment letter pledges to set and submit targets that are aligned with the SBTi’s target-setting criteria within two years.

Michelin sees steady sales volume in 2023 YOY, increases NA market sales

The company said sales for the year amounted to approx. $30.6 billion, down a slight 0.9% from 2022.

Double Coin to participate in this year’s TMC trade show

Double Coin will showcase its EPA Smartway-verified truck tires including the FR610 steer, FD405 drive and the FT115 trailer position tires.

SRNA promotes director of product planning for Falken PLT tires

With more than two decades of experience in the tire industry, TJ Johnson is now coming up on eight years with SRNA.