ASA Changes Name, Holds Annual Customer Conference - Tire Review Magazine

ASA Changes Name, Holds Annual Customer Conference

Software maker ASA Tire Systems has rebadged itself as ASA Automotive Systems, and recently held its 14th annual user conference.

The InfoExpo user conference was held in Atlanta, and included customers, ASA staff and ASA partners.
 
“InfoExpo user conference is a one-of-a-kind event that delivers essential information, insight, and experiences for tire dealers to bring back to the office to improve productivity and profitability,” said ASA. “A key focus for the ASA conference every year is to help tire dealers achieve best practices by aligning the right software systems with optimized workflows, across their business operations.”
 
ASA Automotive Systems said this year’s event attracted more than 100 attendees, with 30 sessions and 14 partner exhibits, along with special networking and social events. Highlights included keynote speaker Roy Littlefield, executive vice president of the Tire Industry Association, industry panel discussions, customer lead sessions and previews of ASA’s latest product releases.

“This annual conference provides a valuable opportunity to share our strategies and product plans as well as gather feedback from our customers. The wealth of information combined with professional connection opportunities at the ASA InfoExpo conference is unmatched,” said Ken Halle, president of ASA Automotive Systems. "It is truly a collaborative venue that fosters important communication and ideas. It’s always great to meet with the attendees and hear about what they’ve learned – it’s a four-day experience that delivers benefits year-round.”

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