ASA Tire Systems has hired Darrell Daniels as vice president of sales and marketing. In this role, Daniels will be an integral part of the senior management team and oversee the company’s sales team, as well as all marketing activities.
Daniels’ sales experience includes 20 years in a vice president role running large sales organizations, including nearly 10 years at AutoPart International.
“Darrell’s experience and successful sales track record in the automotive aftermarket make him a perfect fit for ASA and an extremely valued addition to our executive team. His depth of industry knowledge and ability to understand how to solve complex customer problems will help ASA continue to be the leader in software solutions for the industry,” said Ken Halle, president of ASA Tire Systems.