Vredestein UK managing director Stuart Jackson also serves as the chairman of TyreSafe, so it is safe to say he is pleased to welcome the safety organization’s latest member: Vredestein’s parent company Apollo Tyres.
Upon Apollo joining the TyreSafe ranks, Jackson said, "TyreSafe continues to grow from strength to strength. However, more than the number of members, it’s the high level of involvement and participation from these members that’s important for us. Since Apollo has been actively engaged in safe drive initiatives promoting safety on the roads in the Asian region their association with TyreSafe would result in both organizations using each other’s expertise towards the cause of safety on the roads in the U.K."
Since its inception in 2006, TyreSafe’s activities have helped reduce the number of people killed or seriously injured in tire-related incidents by 38%. However, each year more than 1,200 people in the U.K. still lose their lives or get injured in accidents due to illegal, defective or underinflated tires.
Commenting on this association, Rob Oudshoorn, CEO of Apollo Tyres, said, "At Apollo, we have been working on tire-related customer safety initiatives for many years now and given TyreSafe’s success in the U.K., it is an ideal partner to learn from and take our own safety initiatives to the next level, to the multiple markets we are present in, which does not have organizations like TyreSafe." (Tyres & Accessories)