Alliance Tire Group has adopted an all-new logo and corporate identity, which it will formally unveil at the upcoming Global Tire Expo/SEMA Show in Las Vegas.
“The global stance of ATG reflects the company’s worldwide manufacturing, marketing and sales base, and forms a strong umbrella over the Alliance, Galaxy and Primex brands,” said Alliance CEO Yogesh Mahansaria. “Alliance Tire has a heritage of technology and innovation spanning 60 years in the agriculture and forestry segments, while Galaxy and Primex have earned a similar reputation for innovation in the construction and OTR categories. These heritage brands have been infused with the passion and spirit of a young and dynamic team with the vision to emerge as the world leader on the off-highway tire segment.”
The new logo features the initials “ATG” in broad red type, with the full “Alliance Tire Group” name in all capital letters below. The new look follows the recent renaming of the company.
