How Customers Can Identify the Age of Their Tires

How Customers Can Identify the Age of Their Tires

Tire degradation is influenced by factors like temperature, storage conditions and exposure to sunlight.

Tire age is a crucial factor that directly impacts the safety and performance of a vehicle. Many customers are unaware that tires, just like any other rubber product, deteriorate over time, regardless of tread wear or usage. So how can they know for sure if their tires are too old to be driven on safely? Stay tuned in this Tire Review Continental Tire Garage Studio video.

Tire degradation is influenced by factors like temperature, storage conditions, and exposure to sunlight. As tires age, their rubber compounds harden, leading to decreased traction and an increased risk of blowouts, especially at high speeds.

The DOT number is a key element in determining the age of tires. This alphanumeric code, typically found on the sidewall, includes the week and year the tire was manufactured. The last four digits of the DOT number represent the week and year of production, with the first two digits denoting the week and the last two indicating the year. For example, a DOT number ending in “2518” would mean that the tire was manufactured in the 25th week of 2018. This DOT number may be on one side of the tire only, so if the customer can’t find it, they’ll need to bring their vehicle in to safely hoist the vehicle to have access to the number.

To ensure the safety of drivers and passengers, regulatory bodies have established guidelines and regulations regarding the age of tires. These regulations are designed to prevent the use of tires that may pose a safety hazard due to aging. In some regions, tires older than six years are not recommended for use, and some regions have specific regulations for commercial vehicles.

For example, several European vehicle manufacturers of high-performance sports cars, coupes and sedans identify that “under no circumstances, should tires older than six years be used” in their vehicle owner’s manual. Domestically, Ford and General Motors recommend that tires installed as Original Equipment be replaced after six years of service. Most tiremakers say tires should be inspected regularly after six years and replaced after 10 years old.

As a tire dealer, it is essential to educate customers on the importance of checking the age of their tires regularly. You can do this with informational pamphlets, by conducting workshops, incorporating tire age checks into routine maintenance services, or leveraging digital platforms to distribute relevant information. By creating awareness about the potential risks associated with aging tires and the methods to identify their age, customers can take proactive measures to ensure the safety of their vehicles and occupants.

Don’t forget to follow us on Instagram and Facebook and subscribe to our YouTube channel for more tire, service and shop operations videos.

You May Also Like

Hankook Tire America president unpacks the details of the new Dynapro HPX

In this episode of What’s Treading, we get into the nitty-gritty details surrounding Hankook’s new Dynapro HPX tire.

WT-hankook-1400x700

A successful tire launch seems to fall somewhere in the middle of innovation, customer satisfaction and dealer support. By that account, Hankook Tire seems to have followed the tire launch playbook to the letter with the recent debut of its all-season touring tire, the Dynapro HPX, designed for SUVs.

What you can and can’t repair on a flat tire

Regulations should be followed while performing all tire repairs to ensure your customer’s safety after sending them on their way.

-Continental-cantrepairflat
Demounting tires with a rim clamp the right way

If you are demounting with a rim clamp, start by installing plastic protectors on the clamps, the side shovel bead breaker and the pry bar.

Continental-rimclamp
Navigating setbacks for tough diagnoses

Rather than failures, technicians should view setbacks as growth opportunities to expand their skill set.

TR-Continental-diagnosis
Different forms of advertising to get customers through tire dealer doors 

Losing one customer might not be a biggie, but negative word-of-mouth marketing could be business-threatening.

TR-Continental-advertising

Other Posts

Gallery: 2024 Off-the-Road Tire conference

Check out some of the highlights from this year’s OTR Tire Conference, featuring speakers on OTR service safety, economic outlooks and other trends.

Matt-White-live-service-group
Nominations for 2024’s Top Shop award are now open

Are you the next Top Shop? Do you know an independent tire dealer who deserves this honor? Nominate a shop today!

topShop-1400
Hankook Tire’s Rob Williams on leveraging momentum for global expansion

The company’s North America president tells all regarding product philosophy, dealer growth strategy, and what responding to the tire market means in 2024.

Hankook-Dealer-Meeting-Rob-Williams-QA-1400
Reading what you can’t see: TPMS sensor signals

TPMS sensor signals are low power and low frequency, with most sensors transmitting at 315MHz or 433MHz.

invisibleTPMS-1400