Through exclusive rights granted by Lang Marketing Resources, AAIA has produced the 2007-2008 Aftermarket Factbook Expanded Version. The 310-page report will contain both the traditional AAIA Aftermarket Factbook and the Lang Aftermarket Annual 2007-2008. The new research package includes data and analysis never before released to the general aftermarket.

"To achieve this monumental harmonization of data, it was important to recognize that public companies in the automotive industry are using information from both AAIA and Lang," said Kathleen Schmatz, AAIA’s president and CEO. "Every effort was made to preserve the integrity of the basic outline of this information so the financial community and public companies would not be confused."

AAIA said it will publish its traditional Aftermarket Factbook, which this year includes an additional 32 pages and sample data from the Lang Aftermarket Annual.

"The partnership between AAIA and Lang Marketing for me began a year ago as a result of a phone call I received from a Wall Street analyst expressing frustration at not being able to reconcile our respective aftermarket data," said Jim Lang, president of Lang Marketing Resources. "After a number of meetings we decided to not only harmonize AAIA and Lang data on the size of the aftermarket, but also to present both sets of data in a single report."

AAIA is also offering an enhanced version of its interactive eFactbook, with PowerPoint slides of the printed Factbook.