Expanded Advertising, Promotion Set for Hankook

Hankook Tire America Corp. reiterated its 2012 marketing plans, and said it will continue to increase its marketing investment to build brand awareness and sales.

The U.S. arm of Hankook Tire Co. posted record sales of more than $1 billion for 2011, and is working to improve product availability for U.S. dealers.

“We have increased our marketing investments significantly over the past few years and we are seeing the ROI through a surge in sales and overall brand awareness in the U.S. market,” said Soo Il Lee, president of Hankook Tire America. “Through continued investment in R&D, industry leading product and technology advancements, and a concerted effort to reach consumers directly via fully integrated marketing campaigns, we are confident that we will achieve continued success in 2012.”

Marketing plans for 2012 include increased Major League Baseball-related advertising and promotions, expanded motorsport activities, advertising around men’s and women’s college basketball games and events, a new Facebook page, the Hankook billboard on Times Square in New York City, and consumer promotions and sweepstakes.

GRI recently conducted programs in Sri Lanka to empower women and motivate children under its Green x Circle initiative. The company said these endeavors aimed to address the needs of the community, focusing on both women empowerment and youth motivation.

GRI recently organized a training program titled "Management of household finance under current economic conditions" at the Ingiriya Rubber Collecting Center in Sri Lanka, South Asia led by Shashika Nimali, an NLP practitioner and life coach. The company said this initiative provided women in the industry with essential skills and knowledge to effectively manage household finances. GRI's tailored training sessions equipped participants with tools for informed decision-making, ultimately fostering greater financial security and independence, the company said.