Really Big NYC Splash: Pirelli Uncovers its 2012 Calendar

In recent years, the location for the formal unveiling of the annual Pirelli calendar has become almost as mythic as the iconic calendar itself.

For the 2012 calendar event, Pirelli chose its new North American home of New York City, where it hosted a formal press conference at Guastavino’s (with the famed 59th Street Bridge as a backdrop) and an exclusive black-tie evening event hosted by Pirelli chairman and CEO Marco Tronchetti Provera at The Armory, a 19th century military landmark in the city.

The 2012 "Calendario Pirelli" represents a return to more traditional territory. Shot entirely on the island of Corsica – and for the first time by an Italian photographer – the 18 stark black/white and seven color images by Mario Sorrenti place a strong emphasis on natural beauty. The package is presented in a canvas-lined portfolio, a format that Pirelli said has never been used before.

Sorrenti worked with nine models and three actresses – including Kate Moss, Milla Jovovich, Margareth Madè and Rinko Kikuchi – to produce the 2012 edition, which is titled “Swoon,” a name chosen to represent “ecstasy captured by images.”

Also appearing in the 2012 calendar are Isabeli Fontana, Natasha Poly, Saskia de Brauw, Lara Stone, Joan Small, Guinevere Van Seenus, Malgosia, and Edita Vilkeviciute.

GRI recently conducted programs in Sri Lanka to empower women and motivate children under its Green x Circle initiative. The company said these endeavors aimed to address the needs of the community, focusing on both women empowerment and youth motivation.

GRI recently organized a training program titled "Management of household finance under current economic conditions" at the Ingiriya Rubber Collecting Center in Sri Lanka, South Asia led by Shashika Nimali, an NLP practitioner and life coach. The company said this initiative provided women in the industry with essential skills and knowledge to effectively manage household finances. GRI's tailored training sessions equipped participants with tools for informed decision-making, ultimately fostering greater financial security and independence, the company said.