Hankook Takes TAFF Advertising Award

Last Thursday, Hankook won the National Tyre Distributors Association (NTDA) Tyres & Fast-Fit Awards (TAFF) “Industry Advertising Campaign” award. From left: Hankook UK staff Michael Symons, Byran Song, Jeremy Baker, Ian Mayoll, Tony Lee, Dave Thorp, and Barrie Horrocks.

According to the company, the success of Hankook’s “Be One with It” TV advertising, which features eye-catching and adrenalin pumping extreme sports, has helped to highlight the company’s focus on ensuring optimal performance, unrivaled quality and the best possible driving experience.

“We are understandably thrilled to have won the ‘Industry Advertising Campaign’ award as it recognizes Hankook’s continued growth as the brand firmly establishes itself as a premium tire manufacturer. We are extremely proud to witness our local advertising strategy and marketing initiatives as they come together to successfully build brand awareness in the U.K.,” said Tony Lee, managing director of Hankook UK Ltd.

“We would like to thank all our valued customers who voted for us at last night’s TAFF awards. This achievement shall only motivate us even further in the continued development of the Hankook brand as we seek to build upon our solid reputation and maintain the high level of quality our customers are accustomed to,” he added. (Tyres & Accessories)

GRI recently conducted programs in Sri Lanka to empower women and motivate children under its Green x Circle initiative. The company said these endeavors aimed to address the needs of the community, focusing on both women empowerment and youth motivation.

GRI recently organized a training program titled "Management of household finance under current economic conditions" at the Ingiriya Rubber Collecting Center in Sri Lanka, South Asia led by Shashika Nimali, an NLP practitioner and life coach. The company said this initiative provided women in the industry with essential skills and knowledge to effectively manage household finances. GRI's tailored training sessions equipped participants with tools for informed decision-making, ultimately fostering greater financial security and independence, the company said.