These are the people who make your cash register sing. Tire buyers, consumers, customers – whatever you call them, they are the ones you count on each and every day.

But do you really know how they think? What they like about your shop? About the brands you carry? How they approach the tire and service buying experience? What pushes their purchase decision? Or even how loyal they are to your shop and the tire brands you represent?

Click here to see the 2011 Consumer Profile.

Thanks to the work of Marketplace Insights, we take you inside the minds of recent tire and service buyers. Marketplace Insights, which produces national and local customer studies for numerous tire dealers and tire companies, also conducts the Business Barometer feature that runs in each issue of Tire Review.

For this national study, Marketplace Insights conducted 13,500 online interviews with recent tire and service buyers in 27 metro markets across the U.S. Those 27 markets represent an estimated 55% of the total retail replacement consumer tire demand in the U.S.

This report came from January-February 2011 interviews with recent tire and service customers, with the results distilled into detailed national and metro market reports measuring buyer actions, thought processes and loyalty.

For more information about this study or Marketplace Insights’ other research offerings, contact John Montgomery at [email protected] or 920-487-8020.

To see last year’s Consumer Profile, click here.