For an eighth consecutive year, Michelin has come up trumps in J.D. Power Asia Pacific’s survey of customer satisfaction amongst winter tire users in Japan.
The French tiremaker has held this distinction in every Japan Winter Tire Customer Satisfaction Index Study since the first was held seven years ago. For 2011 it performed “particularly well” in all six tested factors and scored 653 points out of a possible 1,000; second-placed brand Bridgestone was, with 609 points, also ranked above the industry average of 583 points.
The 2011 Japan Winter Tire Customer Satisfaction Index Study was based on responses from 5,595 vehicle owners who purchased new winter tires for their own private passenger vehicles (including mini-cars) between May 2008 and February 2011, and who are still using the tires. The study was fielded in February 2011.
Customer satisfaction was calculated by examining six key factors: tire performance on icy road conditions (26%); performance on snow-covered road conditions (23%); durability/reliability (16%); ride/quietness on dry or wet roads (13%); appearance (12%); and handling/traction on dry or wet roads (10%). (Tyres & Accessories)
