National Tire Safety Week will soon be upon us, and the RMA wants to remind tire dealers that the week-long effort is the perfect time to remind customers about basic tire care.
NTSW will be held June 6-12, and is part of RMA’s "Be Tire Smart – Play Your PART" program.
During NTSW, RMA said, “tire manufacturers and retailers nationwide will work to educate motorists about proper tire care and maintenance. RMA provides tire retailers, auto dealers and automotive repair shops with free Be Tire Smart brochures and other materials, and many participating retail outlets use the opportunity to promote tire care through advertising, promotions, free tire pressure checks and conducting media outreach.”
RMA claims that more than 21,000 tire retailers, car dealers and automotive repair shops participated in the 2009 National Tire Safety Week.
RMA partners in the Be Tire Smart program include: AAA, American Car Care Centers, Automotive Service Excellence (ASE), Big 10 Tires, Belle Tire, Big O Tires, Costco, Discount Tire Co., Dunn Tire, Expert Tire, Firestone Complete Auto Care, GCR Tire Centers, Goodyear Auto Centers, Hyundai Motor America, Just Tires, Kaufman Tire, Les Schwab, Merchant’s Tire, Motorist Assurance Program, Recreational Vehicle Safety & Education Foundation, National Tire and Battery (NTB), National Automobile Dealers Association, Northwest Tire, Peerless Tires, Pep Boys, Sears Automotive Centers, STS Tire and Auto Centers, Sullivan Tire and Auto Service, Tire Factory, Tire Industry Association, Tire Kingdom, Tire One, Tires Plus, Tire Warehouse, Town Fair Tires, VIP Parts, Tires and Service, Wal-Mart Tire and Lube Express and many others.
Dealers interested in obtaining free RMA materials for National Tire Safety Week can order them online at www.betiresmart.org.
