More exhibitors from across the aftermarket have signed up for October’s Brityrex International exhibition, with familiar names and new brands seeking to capitalize on the potential offered by a post-recession tire and equipment marketplace.
Among the latest names to be confirmed by show organiser ECI International are battery specialist Manbat, Chinese tiremaker Guizhou Tyre Co and a strong hand of garage equipment suppliers in Snap-On Equipment, DQN and JHM Butt & Co.
A first-time exhibitor at October’s show will be Chinese tire manufacturer Guizhou Tyre Co., best known for its Advance brand. The company is a major producer of non-highway tires, including OTR, agricultural and industrial, but also supplies truck and commercial ranges to export customers throughout the world.
Roger Preston, Guizhou’s technical consultant, says Brityrex will be an important stepping stone to greater brand awareness in the U.K. market: "Guizhou is a major producer in China but our promotion within Europe – and in the U.K. especially – has been relatively low-key in the past. We have now taken the strategic decision to be more aggressive in our sales promotion across Europe in general and in particular the U.K. market. Exhibiting at Brityrex will start to address that situation and we look forward to introducing our products and capabilities to distributors and dealers in Manchester." (Tyres & Accessories)
