Hamburg Agency Wins Continental Advertising Account

Continental Reifen Deutschland has awarded the account for its tire advertising in Europe, Africa and the Middle East to a new agency, Serviceplan.

The Hamburg, Germany-based agency beat three competitors to secure the account on the merits of what Conti calls its “highly emotive” campaign concept, which focused on the safety aspects of Continental passenger car tires.

“We are looking forward to working with Serviceplan Hamburg, which presented the most persuasive concept of all the agencies participating," commented Silke Gliemann, communication manager at Continental. “It is very important to us that Serviceplan is flexible enough to allow for the individual aspects of our international markets. We are all very much looking forward to seeing what they come up with."

So far Continental’s advertising campaigns have been closely meshed with the company’s international football sponsorship, and Serviceplan will develop this aspect further. Conti says the link between product characteristics and football sponsorship will be retained in the future, although a more emotive approach will be used in the presentation – with the aim of establishing the Continental brand even more firmly in consumers’ minds. (Tyres & Accessories)

GRI recently conducted programs in Sri Lanka to empower women and motivate children under its Green x Circle initiative. The company said these endeavors aimed to address the needs of the community, focusing on both women empowerment and youth motivation.

GRI recently organized a training program titled "Management of household finance under current economic conditions" at the Ingiriya Rubber Collecting Center in Sri Lanka, South Asia led by Shashika Nimali, an NLP practitioner and life coach. The company said this initiative provided women in the industry with essential skills and knowledge to effectively manage household finances. GRI's tailored training sessions equipped participants with tools for informed decision-making, ultimately fostering greater financial security and independence, the company said.