Vredestein and Carlsson Announce Relationship

Details of a cooperative partnership between Vredestein and vehicle stylist Carlsson were announced Jan. 11.

Vredestein Germany managing director Michael Lutz stated, “In Carlsson, we now have a strong partner in the field of premium styling. Carlsson is one of the best car tuning manufacturers anywhere in the world. Above all, the Carlsson name stands for elegant and exceptional design, high-torque engines and innovative German quality engineering for Mercedes cars.”

Vredestein is now placing an emphasis upon UHP tires aimed at the high end of the car market, Lutz added, and, therefore, Carlsson and Vredestein are a “top class” combination.

“We will be joining forces at salons, and working together in press-related activities and advertising efforts,” he said. “Vredestein will be marketed and promoted as Carlsson’s strategic tire partner of choice.”

The cooperation with Carlsson, says Vredestein, “perfectly fits in” with its "Premium Styling by Vredestein" concept first introduced during last year’s Essen Motor Show. Vehicles produced by tuners and other premium car stylists are the key target market for this recently introduced label.

Designed by the renowned Italian designer Giugiaro, Premium Styling tires are intended to guarantee superior road holding and performance while offering an extra elegant and stylish appearance. Products included in this exclusive portfolio include Vredestein’s Ultrac Sessanta summer tire and the Wintrac xtreme for both passenger cars and 4×4 vehicles. (Tyres & Accessories)

GRI recently conducted programs in Sri Lanka to empower women and motivate children under its Green x Circle initiative. The company said these endeavors aimed to address the needs of the community, focusing on both women empowerment and youth motivation.

GRI recently organized a training program titled "Management of household finance under current economic conditions" at the Ingiriya Rubber Collecting Center in Sri Lanka, South Asia led by Shashika Nimali, an NLP practitioner and life coach. The company said this initiative provided women in the industry with essential skills and knowledge to effectively manage household finances. GRI's tailored training sessions equipped participants with tools for informed decision-making, ultimately fostering greater financial security and independence, the company said.