The appointments of James Marriott and John Welsh are seen as key elements of the restructure, which provide dedicated regional training and sales development roles across the U.K., including Northern Ireland.

“Many dealers in the sector are beginning to realise the massive profit potential tyre replacement programmes offer. Through the Group Tyre Dealership Programme dealers can experience massive increases to their bottom line profits, with the majority of the hard work undertaken by Group Tyre. The potential is there for all to see…in the past dealers would simply allow this business to leave their workshop for the nearest fast-fit, many are now enjoying increased revenue by offering this service direct to their customers,” said Group Tyre (UK) Ltd. chairman, John Church.

According to Church, “The car dealer sector is a massive element of Group Tyre’s strategic plans and the last year has seen our activity in this sector increase at a rapid rate. In addition, research is showing that consumers are increasingly demanding expert opinions on tyre replacement. The correct torque loadings for wheel nuts, care of expensive alloys and precision balancing are, quite rightly, areas of genuine concern. These developments, coupled with car dealers’ gradual realisation of the profit potential, have triggered us to strengthen and restructure our car dealership operations.”