The Don Percival Award “acknowledges outstanding contributions to the advancement of automatic identification and mobility solutions,” according to AIM Global, and was presented to King in recognition of his work in developing and standardizing radio frequency identification (RFID) tags for tires.

“I am honored to receive this award,” said King. “Although it is presented to an individual, the award really recognizes the efforts of Michelin’s entire electronics engineering team for years of research and their current support for a standardized solution for RFID automotive applications.

“Solving the technical challenges, such as assuring the embedded chip will properly bond with the tire’s rubber and maintain a sufficient read distance, has only been part of the solution for bringing RFID technology to market,” King continued. “Determining an accepted global structure for the data contained in RFID tags is a critical element toward establishing an efficient and cost-effective deployment of this technology.”