The interactive site – at www.henisetire.com – allows retail and wholesale customers to conduct business with Henise Tire Service easily and in a secure fashion online, ASA said. The site features Henise locations, services, coupons and specials, and allows customers to receive price quotes electronically.

"We are very pleased with the design and feel of the new Web site,” said Stephen Derr, operations director of Henise Tire Service. “The eye-catching layout, with its use of colors as menu keys is easy to navigate and provides a wealth of useful information. It will be a great sales tool and provides another important link for the consumer. The Web site will be a time saver for today’s tech-savvy customers to research the products and services we offer before they buy."