Through this agreement, Babcox Publications’ Fleet Equipment and Transport Technology Today (T3) magazines will publish the Mid-America Trucking Show daily publication for the years 2008, 2009 and 2010.
“We are very excited to award Babcox Publications the Show Daily contract for MATS 2008 – 2010,” said EMA President Toby Young. “With their position as one of the largest and most respected automotive aftermarket and truck fleet media companies, Babcox Publications brings the attention to detail and publishing expertise required to produce a Show Daily.”
The 37th Annual Mid-America Trucking Show takes place March 27-29, 2008 at the Kentucky Exposition Center in Louisville, KY. MATS is the largest trucking show in the world that deals specifically with heavy-duty trucks. Held annually, the 2007 event featured 1,067 exhibitors representing 47 states and 11 foreign countries. More than 75,525 trucking professionals from all 50 states and 58 foreign countries attended the 2007 show. In total, the 2008 show will encompass more than 1,000,000 square feet of indoor exhibit space and an additional 200,000 square feet of outdoor exhibit space.
The Fleet Equipment and T3 editorial staffs, led by Editor Carol Birkland, will produce the Mid-America Trucking Show daily on site, offering live coverage from the annual event. The publication will be distributed to show attendees and available at 20 different kiosk locations on the show floor. Total circulation for the publication will be 15,000 copies; 5,000 distributed each day of the event.
“We are delighted to be working with the Mid-America Trucking Show, which has long been recognized as the leading trade show for the Trucking Industry. We look forward to bringing the latest show information from the floor to attendees on a daily basis during the 2008 and future shows,” said Babcox Group Publisher David Moniz.
Companies interested in advertising in the show daily for the 37th Annual Mid-America Trucking Show can contact Group Publisher David Moniz at 330-670-1234 ext. 215 or via email at [email protected] or Publisher Bob Dorn at 815-356-8026 or via e-mail at [email protected]. In addition, interested show daily prospective advertisers can contact your Fleet Equipment and T3 sales representative at 330-670-1234.
