The announcement was made during the 2007 Women’s Board reception, which took place Oct. 30 during the Automotive Aftermarket Products Expo (AAPEX) in Las Vegas.

“We are all very proud of Pam and applaud her many years of dedicated service to the automotive aftermarket,” said Katie Noga, Women’s Board president. “We are honored to have her represent all women within the industry.”

Krebs was chosen by the Women’s Board executive committee based on her longevity in the aftermarket, her career accomplishments, her leadership capabilities and dedication to the automotive aftermarket industry.

Krebs has been with the Bosch since 1984, working in various advertising positions. In her current position, she leads a team of 14 associates and directs brand management initiatives for the Automotive Aftermarket Division. She is involved in crafting brand strategy and positioning, plus all areas of marketing communications, including advertising, PR, sales support materials, product packaging, sports marketing, Web site development and brand research.

Krebs is a member of the AAIA Board of Directors and is the chair of the AAIA Marketing and Member Relations Committee. She is a graduate of Bradley University and has certification in the executive program from Northwestern University’s Kellogg School of Management.