The willingness to spend extra for such a product would no doubt be aided by CO2 emission reductions currently on the EU agenda; reductions of 120 to 130 grams per kilometre may in future be required.
Should Michelin’s predictions be correct, it will not only be the environment that benefits; while environmentally friendly tyres currently cost the consumer more to purchase, the manufacture of green tyres requires less raw materials, thus lowering production costs. (Tyres & Accessories/Staffordshire, U.K.)