The “smart store” concept will be tested in new locations in Welland (Niagra) and Orleans (Ottawa), both of which are due to open in the middle of November. Newly available products will include foodstuff, such as bread and milk, though many other product lines are planned. The idea is not without precedent; Canadian Tire stores already sell sporting goods, household appliances, gardening products and clothing and footwear, in addition to snack foods and cleaning products.
Company spokesperson Lisa Gibson explained the company’s reasoning to Canadian news sources: "Our research tells us that [selling food items] will probably increase customer traffic to the store and certainly if someone’s in buying other items, if they need milk or bread, it’s a great opportunity to purchase it there."
The Windsor Star reports that reaction among some shoppers was skeptical, but that local retail analysts suggested that making certain food products available could be successful considering the tyre retailer’s high patronage and the increasing premium shoppers put on time. The paper also quotes Canadian Tire associate dealer, David Morrison, suggesting that he – for one – supports the move: “Why not try it? You’ve got to be innovative.” (Tyres & Accessories/Staffordshire, U.K.)
