Given to only 10 companiesfrom each magazine, the winners are determined by surveys conducted by BabcoxResearch, which ask readers which ads they recall seeing and reading. ? ?

The 2008 Readers’ ChoiceAward winners, by magazine, are:

• Brake & Front End:Akebono, Alldata, Auto Value/Bumper to Bumper, Bendix, CRC, Garage Equipment,Jasper, Mac Tools, Monroe Brakes, NAPA

• Counterman: ACDelco,Airtex, Akebono, CRC, Delphi, Gates, Marvel Mystery Oil, Monroe Shocks andStruts, Pennzoil, Timken

• ImportCar: ACDelco,Bendix, Denso, Gates, Mitchell1, Monroe Shocks and Struts, NAPA, Rotary Lift,Toyota, WorldPac

• Underhood Service: Aertex,Auto Value/Bumper to Bumper, CRC, Delphi, GM PartsEngines, Identifix, Jasper,Mitchell1, OTC, Toyota

"The winners of thisyear’s Readers’ Choice Awardsawards are clear leaders when it comes to grabbingreaders’ attention," said Publisher Jeff Stankard.

"They recognize theimportance of telling their story the way they want it to be told. Whetherthe goal is to push products to the market, pull it through, or both, whenyou combine an effective advertising message with a market-specific magazine,you get a marketing program that delivers results." (TireReview/Akron)