The Web site quotes Andrea Esser, the company’s executive vice president, saying, “We are in discussion with Tata Motors and Mahindra & Mahindra for their domestic, as well as export vehicles.”
Esser commented on the launch, saying that it represents, “part of our overall growth strategy and commitment to the Asia Pacific region. With the growth in auto industry here, we believe that we should actively take part in India. We plan to develop a significant market share in India.” Questioned about where the tyres would be coming from, Esser maintained that they would all be imported and that there are no plans as yet to produce domestically: “Currently we will be importing tyres only as sales are very low. Once it attains a good volume, then we may think of locally producing our tyres.” (Tyres & Accessories/Staffordshire, U.K.)
