Prepare Your Customers for the Winter Surge

Prepare Your Customers for the Winter Surge

Tires should be one of the first things you inspect when preparing your customer’s car for winter.

Outside, it’s beginning to look a lot like winter! However, inside some of your customer’s garages, their vehicles are still equipped for the summer. If your customers still aren’t prepared for the winter weather when they come in for service, like sporting summer tires or using torn-up wiper blades, it’s time to get their car ready for winter.

In this Tire Review Continental Tire Garage Studio video, let’s discuss how to prepare your customers for winter weather.

Tires should be one of the first things you inspect when preparing your customer’s car for winter – for good reason. They provide driving comfort and safety in the colder months of the year and are made specifically to withstand winter conditions like ice, snow and sleek roads.

If your customers still have summer tires equipped, it’s time to change them. Once the temperature drops, the rubber on tires not made for winter conditions hardens, which reduces their overall grip strength. Suggesting winter or all-weather tires to customers is the first step to prepare them for harsh winter conditions. If customers already have a set of these tires equipped, inspect them to make sure they are in good condition.

Next, tell customers to top off their fluids. It’s never a bad idea to change your customer’s oil, replenish their wiper fluid and add antifreeze to engine coolant water.

It’s also important to check your customer’s battery. Ask your customer if it’s taking longer to start their car or if their lights are dim. If so, it may be a sign that it’s time for a new battery. If the lights are dim and the battery is good to go, then it’s time for new lights! Winter driving means encountering rain, sleet and snow in longer periods of darkness, so your customers are going to be dependent on their lights a lot.

Finally, if your customers are still dealing with the screeching sounds of old or broken wiper blades, they need to be replaced. Just tell them to make sure not to run their new blades over ice on the windshield – that’s a good way to tear blades up and ruin them.

Don’t forget to follow us on Instagram and Facebook and subscribe to our YouTube channel for more tire, service and shop operations videos.

You May Also Like

Prepare your tire shop for the future

You have an opportunity to capture extra profits and future-proof your business.

TR-Continental-shopprep

Every day, sci-fi movies are looking more like reality. We can access all of human knowledge with our phones, can answer calls from our watches, and ride in self-driving vehicles to get us from point A to B.

The future is here in the automotive world, too. With more aging vehicles on the road and owners wanting to maximize service life, demand for vehicle repairs is rising. This presents an opportunity for tire dealers to capture extra profits and future-proof their businesses amid changes coming to the automotive industry. Are you “future-proofed” and ready to face the realities of a new world?

How TPMS sensors broadcast vital information

Understanding the signal patterns, frequencies and wake-up behaviors involved is key for effective diagnosis and repair.

TR-Continental-tpms-sensor-signals
LT tire segment trends and growth expectations

There are some key trends dealers need to be aware of across the different LT tire categories when selling to customers.

TR-Continental-lttires
Recommending summer tires based on customer demand

Let’s talk about why clear communication with customers is key with this segment.

TR-Continental-summertires
How vehicle alignment affects ADAS features

It’s not just about keeping the vehicle traveling straight anymore – proper alignment is critical for ADAS features to function correctly.

TR-Continental-alignmentADAS

Other Posts

Gallery: Turbo Wholesale Tire open house

Highlights from this year’s annual Turbo Wholesale Tires open house event, which featured a trade show, dinner and buyers event.

Turbo-Wholesale-Tires-open-house-raffle
Continental celebrates U.S. tire manufacturing plant anniversaries

Continental is celebrating five years in Clinton, MS, 10 years in Sumter, SC and 50 years in Mount Vernon, IL plants.

Continental_clinton-manufacturing-plant
Gallery: Yokohama debuts new Geolandar A/T4 tire in Horseshoe Bay, TX

Tire Review Editor David Sickels put the new A/T tire through its paces through mud, gravel, giant rocks, deep water and more.

Yokohama-AT4-Closeup
Turbo Wholesale Tires introduces Lexani Volt-EC EV tire at annual open house

The open house also featured a trade show, a buyers event and dinner for dealers part of the Turbo Wholesale Tires group.

Turbo-Tire-Trade-Show-Phillip-K-Todd