Video: How Tire Customization Can Help Make the Sale

In recent years, tire manufacturers have offered more tire customization for the off-road segment, which could lead to higher sale for dealers.

Published: February 25, 2020

Customization is the name of the game for off-road enthusiasts, and tire manufacturers have responded by delivering tricked-out sidewalls that offer a unique selling point for dealers.

This is especially evident in the dual sidewall designs becoming part of manufacturers’ off-road tire lines since customers are able to pick what tire side they would like seen on their trucks.

Tire Review‘s Maddie Winer shows you how sidewall customization is becoming more popular, from the Tire Review Continental Tire Garage Studio at Babcox Media.

Understanding EV weight to master ride control

EVs are significantly heavier than their internal combustion counterparts, often 1,000 to 3,000 pounds more due to battery packs.

By Christian Hinton

Published: May 9, 2024

Electric vehicles are not immune to the harsh road conditions that today’s gas-powered vehicles take on daily. Potholes, curbs, and rough pavement will eventually take a toll, requiring the repair or replacement of shocks, struts and springs over time. Let's find out what to expect when servicing EV suspension and ride control.