BKT Again Named the Official Tire Manufacturer for Monster Jam

BKT is the official and exclusive tire manufacturer for the sixth year in a row for Monster Jam.

Published: July 30, 2019

Monster Jam will be held at Antwerps Sportpaleis in Antwerp, Belgium Sept. 7 and 8, and BKT is the official and exclusive tire manufacturer for the sixth year in a row based on an agreement signed in 2014 with Feld Motor Sports, the promoter of the show.

BKT has developed a 66-in. tire for all monster trucks with a shoulder design that allows for bouncing back at the moment of the impact regaining rapidly stability, the company says. BKT added the hard and rigid sidewall avoids cuts and breakage in addition to major impact adsorption, and the special lug design provides traction on both hard and soft surfaces.

Apollo Tyres begins Piccadilly marketing for Vredestein Ultrac Pro tire

The animation will include periodic takeovers of the entire digital Piccadilly Circus billboard, which is the largest digital advertising display in Europe.

By Christian Hinton

Published: May 15, 2024

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Apollo Tyres commenced a pan-European out-of-home (OOH) marketing drive for its new Vredestein Ultrac Pro summer tire. The campaign kicked off with an animated display on the Piccadilly Lights advertising board at Piccadilly Circus in London, UK. Visible to onlookers 24 hours per day, the animation will include periodic takeovers of the entire digital Piccadilly Circus billboard, which is the largest digital advertising display in Europe.