NTB Tire & Service Centers has announced that it will begin mobile tire installation with a pilot program in Dallas, Texas.

NTB’s parent company, TBC Corp., said a team of experts will work with customers to identify and order the appropriate product and schedule an appointment. An NTB mobile installation van will meet customers where they are and have their product installed.

Interested consumers can arrange for the service at select NTB locations or by calling 1-844-Get-Tires, TBC Corp. said.

“We’re constantly talking to consumers to see how we can better fit our services into their busy lifestyles,” said Erik R. Olsen, president and CEO of TBC Corp. “What we’ve heard from them, and what we’ve all witnessed in other industries, is that convenience is paramount. What better way to tailor to the lives of our busy consumers than giving them the option to have tires installed wherever, and pretty much whenever, works best for them.”

The van will perform services six days a week, Monday through Friday 8 a.m. to 6 p.m. and Saturday from 9 a.m. to 4 p.m.