It’s time to show your love for your favorite tire industry mascot!

Starting today, you can submit your vote for the best tire industry mascot for our 2018 Great Mascot Challenge, presented by Schrader Performance Sensors.

For Round 1, we pitted the 16 mascots you submitted against each other in a bracket. You can cast one vote per pairing each day. Each round of voting will end at midnight Sunday. Print and fill out your bracket here.

For a direct link to vote, click here: www.tirereview.com/mascot-challenge-vote. Votes can be cast from each web browser once per week.

In the next four weeks, we’ll release the results for the eight, four and then two mascots that have made the cut. Only one will be crowned our 2018 Great Mascot Challenge Champion at the beginning of April.

Remember, a cash prize will be given to the tire dealer or company with the winning mascot. And the winning mascots will be featured in an article in the April issue of Tire Review.

Let the voting begin!