Peterbilt Motors Company will celebrate the production of its 1,000,000th truck in mid-January 2018 by hosting the SuperFan promotion to find the ultimate fan of the brand.
“Since the early days of production in 1939, Peterbilt has been the preferred brand of drivers and owner operators built on a reputation of unrivaled quality and customer value,” said Kyle Quinn, General Manager, Peterbilt Motors Company. “Today that customer preference has expanded to include medium and large fleets that appreciate not only the distinctive styling and driver preference but attributes such as low cost of ownership, integration of technology and class leading uptime and durability, all supported by a strong and extensive dealer network.”
The Peterbilt SuperFan promotion will recognize five SuperFans with a special presentation at the 2018 Mid America Trucking Show (MATS). One finalist will be selected as the top SuperFan and will be honored with the keys to the unique, 1,000,000th production unit, a Peterbilt Model 567 Heritage, fully customized to celebrate this remarkable milestone.
The company is now accepting submissions from fans online in the United States and Canada through December 22, 2017. People are encouraged to visit the website and submit their stories, videos and photos that show the passion that makes them a SuperFan. The five finalists will be selected just after the New Year.
