Cooper Tire & Rubber Co. celebrates its Roadmaster’s brand 10th anniversary.
“Roadmaster began with four tire lines and now we offer commercial tires for nearly every application – long haul, regional, mixed service, pick-up and delivery, and bus,” said Gary Schroeder, director of Cooper’s truck and bus tire business. “Celebrating our 10th anniversary is more than a milestone; it’s a launch point into our next era of successful product offerings for customers who depend on Roadmaster.”
The brand has evolved and expanded over the years including the addition of the first Roadmaster SmartWay-verified tire in 2010. Roadmaster has since added five additional SmartWay-verified tires to its lineup, offering tires with this designation across almost every application, Cooper said.
